Complete Savings Is On The Internet Shopping A Threat To Uk Shopping Centres

traditional shopping centres With a growing number of shoppers spending on the majority of their purchases through online stores, many European mall owners are examining new ways in which they can draw customers in. To this point, many are considering offering a wide range of new services that cannot be replicated on the web. Related Post: Complete Savings Poll: do retail stores have a future? Property experts at the annual MIPIM trade fair in Cannes, France said this week that traditional shopping centres need to evolve to become more like full service community centres. According to David Roberts, the CE of architect Aedas: The days of the stand-alone mall are numbered. In 20 years time you will find stores that sell books and DVDs replaced by sites that give people a reason to go to the mall art galleries, education centres and health and spa treatments. We are already seeing this transition in key UK shopping centres such as the Westfield shopping centres in London. The centres have actively increased the number of restaurants and other similar facilities in order to persuade shoppers to stay longer. The site owners have also started offering promotions that reward frequent shoppers and which can be tracked via smartphones. Related Post: Retail News: Tesco purchases restaurant chain Giraffe the retail situation in Europe Experts are still concerned at the extent of the threat online shopping presents. Considering that a recent retail forecast by Axa Real Estate estimated that 90% of retail sales growth in Britain, France and Germany between 2012 and 2016 is expected to be online and that it will generate revenues of approximately 91.5bn. This is clearly a lot of spend that will not reach the tills of shopping centres. Experts also agree that as well as evolving the core experience within shopping centres, owners will need to look at emerging and exploding markets such as Dubai and China for ideas. These countries already have a variety of mixed-use developments where people live or spend leisure time. Related Post: Complete Savings | a look at the multichannel consumer Christian Ulbrich, CE for Europe, Middle East and Africa at property consultant Jones Lang LaSalle, commented: Shops will get bigger and become more like adventure parks that attack all of your emotions. For example, Globetrotter has a climbing wall and cycle track in its Frankfurt store to try out its products Whilst the challenge is clear, what is certain is that no matter what happens in the UKs biggest shopping centres, a growing number of shoppers will continue to shift their spend online. How do you shop? Let the Complete Savings team know today.

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